Gangwon Province Targets Chinese-Speaking Tourism Market... Accelerates Marketing for "2026 Visit Gangwon Year"

Participation in the 'K-Tourism Roadshow' in Hong Kong and Shenzhen

Tangible Results Achieved, Including Business Agreement with KLOOK

Distinctive Content such as Skiing and Pristine Nature

Receives High Praise from Local Travel Industry

Large-Scale On-Site Marketing Campaigns in Hong Kong and Shenzhen

Gangwon Special Self-Governing Province (hereafter referred to as Gangwon Province) and the Gangwon Tourism Foundation (CEO Choi Sunghyun, hereafter referred to as the Foundation) have successfully completed large-scale on-site marketing efforts to attract Chinese-speaking tourists in celebration of the "2026 Visit Gangwon Year."

Choi Sunghyun, CEO of Gangwon Tourism Foundation, signed a business agreement with KLOOK, an online travel agency (OTA), on the 9th. Provided by Gangwon Tourism Foundation

Gangwon Province and the Gangwon Tourism Foundation announced on March 15 that they participated in the "2026 K-Tourism Roadshow" held in Hong Kong and Shenzhen, China, from March 11 to 12. During the event, they promoted the appeal of Gangwon tourism and established a practical foundation for attracting visitors.

At this event, hosted by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, Gangwon Province conducted large-scale B2B consultations targeting the local travel industry. According to provincial officials, there was a hot market response, with continuous requests for consultations and proposals for cooperation related to Gangwon's ski and winter tourism, pristine natural scenery, and seasonal festivals.

Gangwon Province and the Gangwon Tourism Organization participated in the "2026 K-Tourism Roadshow" held in Hong Kong and Shenzhen, China, from the 11th to the 12th. Provided by Gangwon Tourism Organization

In particular, at a separate regional tourism briefing session, the province directly presented the core contents of "2026 Visit Gangwon Year" to over 300 members of the Chinese-speaking travel industry. They focused on promoting Gangwon's competitiveness by highlighting four-season tourism resources, stay-type tourism products, and significantly improved transportation accessibility.

Tangible results also followed. The province signed a business agreement with the global online travel agency KLOOK to strengthen its digital marketing base. In addition, detailed discussions were held with Korean organizations in Hong Kong and major travel industry stakeholders to develop joint travel products.

Based on the network established through this roadshow, Gangwon Province and the Foundation plan to accelerate the advancement of customized tourism products for Chinese-speaking markets, expand local partner organizations, launch joint promotional campaigns, and intensively promote seasonal specialty products.

Chung Sung Hyun, CEO of Gangwon Tourism Foundation, and other staff members are taking a commemorative photo during their participation in the "2026 K-Tourism Roadshow" held in Hong Kong and Shenzhen, China, from the 11th to the 12th. Provided by Gangwon Tourism Foundation

Choi Sunghyun, CEO of Gangwon Tourism Foundation, stated, "These promotional activities are a meaningful achievement that firmly imprint Gangwon tourism's competitiveness in the Chinese-speaking market." He emphasized, "With the belief that the answer lies in the field, we will further expand overseas marketing efforts and do our utmost to help Gangwon Special Self-Governing Province emerge as the 'K-Global Tourism Capital.'"

This content was produced with the assistance of AI translation services.