"Bogum Magical" Proves a Hit... Muju Village Bustles as Tourists Flock In

Apseom Village, Filming Location of tvN's 'Bogum Magical,' Gains Popularity

Hundreds of Visitors Even on Weekdays... Emerging as Muju's New Tourist Destination

Apseom Village in Muju, Jeollabuk-do, which served as the filming location for the tvN variety program 'Bogum Magical' featuring actor Park Bogum, is emerging as a new tourist attraction. Since the show aired, the number of visitors to the filming site has continued to increase, with hundreds of tourists coming to the village even on weekdays.

Appearance of the cast and a signboard at the filming location of the tvN variety show 'Bogum Magical'. Photo by Park Bogum Instagram

According to Muju County, since the first episode of 'Bogum Magical' aired on tvN on January 30, the number of visitors to Apseom Village in Muju-eup, where the show was filmed, has surged. On weekdays, the village sees an average of about 200 visitors per day, while on weekends, the number surpasses 500.

'Bogum Magical' is a variety program centered on actor Park Bogum, featuring fellow actors Lee Sangyi and Kwak Dongyeon, among others. The show depicts them running a small hair salon in a rural village and interacting with a variety of customers. Filming took place at 14-5 Apseom 1-gil, Muju-eup, Muju County.

Muju County has kept both the interior and exterior of the filming location largely preserved as they were during filming, and opens the site daily from 9 a.m. to 6 p.m. The location has spread by word of mouth as a photo spot, drawing continuous crowds of tourists, while nearby restaurants are also reportedly enjoying the so-called 'Bogum Magical' effect.

A view of the filming location of 'Bogum Magical' located in Apsum Village, Muju County. Photo by Park Bogum Instagram

Lee Jongdae, head of Apseom Village, said, "Since 'Bogum Magical' aired, the hair salon has become the main tourist spot in the village, which has brought much joy to the residents. We will do our best to welcome visitors so that Apseom Village becomes a landmark of Muju."

To accommodate visitors, Muju County has set up a temporary parking lot of approximately 1,300 square meters near the filming site and installed temporary restrooms. The village also runs an experience center offering activities such as cycling, making peach-scented perfumes, peach harvesting, and, during the summer, making peach bingsu. The county is also seeking to boost tourism by linking local attractions such as Geumgang Mam Saegimgil, the Peach Blossom Path, the Hyangnosan Observatory, and the firefly habitat.

Located in Naedo-ri, Muju County, Apseom Village sits on the upper reaches of the Geum River and is easily accessible from Muju-eup. The village is renowned for its peach blossoms in the spring, and local specialties include the summer delicacy 'Eojuk' (spicy fish stew) and 'Firefly Peaches.' The area is also known for its beautiful natural scenery, including the firefly habitat and riverside walking trails.

This content was produced with the assistance of AI translation services.