"Calling All Fashion Enthusiasts"... Lotte Department Store Exclusively Unveils 'HYPEBEAST 20th Anniversary Exhibition'

Media Company Founded in Canada in 2005

Joint Exhibition at Jamsil Branch from March 13 to April 16

Limited-Edition Collaborations with High-End Street Brands

Lotte Department Store announced on March 12 that it will exclusively unveil the 20th anniversary exhibition of the global fashion trend-leading media platform "HYPEBEAST" for the first time in Korea.

Lotte Department Store Jamsil Branch. Provided by Lotte Department Store

This exhibition, which will run from March 13 to April 16 on the 6th floor Art Hall of the Jamsil branch's Avenuel, is a global project jointly planned and presented by Lotte Department Store and HYPEBEAST. The tour exhibition is held in only four cities worldwide. Having started in New York in October last year and continued through Tokyo and Hong Kong, "Lotte Town Jamsil" has been selected as the final host, earning recognition as a leading department store representing Seoul.

HYPEBEAST is a media company founded in Canada in 2005. Covering the breadth of contemporary culture including fashion, music, and art, it has established itself as a leading trend platform attracting the attention of designers and fashion enthusiasts worldwide. Its influence is demonstrated by its 10.5 million social media followers. In the previous three exhibitions alone, it attracted tens of thousands of visitors.

The exhibition will present the "HYPEBEAST Archive," highlighting the journey of HYPEBEAST over the past 20 years. Visitors can take a comprehensive look at HYPEBEAST's evolution into a major media brand, from its first issue to the latest. In addition, the exhibition will bring together collaborative products with luxury brands and other past collaborations that have captivated the art world, evoking nostalgia among fashion enthusiasts.

'Hybeast 20th Anniversary Commemorative Lotte Department Store Joint Planning Exhibition' Poster. Provided by Lotte Department Store

To mark its exclusive opening in Korea, special works created in collaboration with Korean artists will also be showcased. Works by the sculptor Surin, who has gained prominence through collaborations with global brands such as Nike Jordan and Casetify, will be on display. In particular, a new work premiering at Lotte Department Store is expected to be a highlight of the exhibition. Based on the concept of "a journey exploring uncharted spaces," the piece depicts HYPEBEAST's trajectory landing at Lotte Town Jamsil in the form of a spaceship sculpture.

Limited edition fashion goods in collaboration with high-end street brands such as Supreme, Peaceminusone, and the Virgil Abloh Archive will also be launched in connection with the exhibition. Starting from March 14, "Artist Talk Sessions" will be held every other Saturday, featuring experts such as K-fashion designers and K-art collectors who are leading the resurgence of Korean fashion and art. These speakers will share their thoughts on creativity and trends. Participation is free and can be registered through the Instagram accounts of Lotte Department Store, Lotte Gallery, and HYPEBEAST Korea.

This content was produced with the assistance of AI translation services.