"100 Million Won Per Ad?"... Leaked YouTube Advertising Rates for Former 'Chungju Man'

YouTube Advertising Rate Document Spreads via SNS

"Reasonable Given the Buzz Around Chungju Man"

Interest is growing as a document containing the advertising rates of Kim Seontae, former civil servant from Chungju City who surpassed 1.37 million subscribers just one week after launching his YouTube channel, is spreading online. Some materials reportedly state that the price for a single advertising content can reach up to 100 million won, drawing significant attention from the industry. However, it has not been confirmed whether this document was actually created by Kim Seontae or his team.

Kim Seontae, who received much love as the 'Chungju Man'. Screenshot from the YouTube channel 'Kim Seontae'

Channel Introduction Document Leaked... The Overwhelming Value of the 'Former Chungju Man'

On March 10, various social networking services (SNS) saw the rapid spread of a document titled 'Kim Seontae YouTube Channel Introduction.' The document reportedly details the advertising and licensing collaboration rates for Kim Seontae's channel.

According to the document, the suggested advertising collaboration rates are as follows: ▲100 million won for a package of branded content and highlight shorts ▲80 million won for branded content ▲50 million won for exclusive shorts content ▲30 million won for simple product placement (PPL).

Seontae Kim Channel Introduction. SNS Capture

The document also specifies that these prices are based on contracts signed within one month, and explains that the rates may change depending on the timing of the contract or fluctuations in subscriber numbers. This suggests that if the channel continues its rapid growth and maintains its buzz, advertising rates could rise even higher in the future.

In the channel introduction, Kim Seontae's content is described as "a new type of creator with an honest style and human charm," and notes that "by handling planning, filming, and editing personally, he ensures a consistent level of content quality."

"Understandable Given the Hype"

However, it remains unconfirmed whether this document was officially produced by Kim Seontae or his team. The route of the leak and the actual creator of the document also remain unclear. A social media user who identified as a marketer mentioned the document on SNS, saying, "Someone posted the channel introduction in a group chat, and the advertising rates were quite high," but added, "Considering the current number of subscribers and the buzz around the first content, the rates seem reasonable even within the industry."

Seontae Kim. Screenshot from the YouTube channel 'Seontae Kim' video

1.37 Million in One Week... Flood of Requests from Companies and Institutions

After resigning from Chungju City Hall, Kim Seontae surpassed 1.37 million subscribers as of March 10, just one week after launching his personal YouTube channel. Kim Seontae said, "It feels like I just created the channel, but we've already reached one million subscribers," and explained, "Apparently, the growth rate is incredibly fast. I heard that only Jennie and Baek Jongwon have surpassed 700,000 subscribers in a single day."

With the channel's popularity soaring, requests for collaboration from companies and institutions are pouring in. In the comments section of his YouTube videos, leading domestic conglomerates, public institutions, and local governments have even left promotional messages seeking advertising collaborations. Among them, SK hynix congratulated him on reaching one million subscribers, saying, "Better to have a million Seontae than a million Nix," while HD Hyundai Heavy Industries attracted attention by leaving the now-famous "boss meme" comment: "Bro, there is no time to explain. Get on the ship quickly."

Through a video, Kim Seontae revealed, "I have received about 700 advertising inquiry emails," and added, "In the future, I want to create a dedicated promotional channel to introduce people, products, public service activities, companies, and more across various fields."

This content was produced with the assistance of AI translation services.