'Hachuping of Love', the 1.24 Million Box Office Hit, Returns to the Ocean This Summer... SAMG Entertainment Confirms Sequel

"Hachuping of Love: The Legend of the Whale Jewel" Set for Release This Summer
Teaming Up with Rising Distribution Powerhouse to Target Millennials, Gen Z, and the Global Market

'Hachuping', which set new box office records for Korean animation, will return to theaters this summer on a much larger scale.

SAMG Entertainment Co., Ltd. (CEO Kim Suhoon), a KOSDAQ-listed company, announced on March 6 that it has confirmed the release of the theatrical sequel to its flagship IP, "Hachuping of Love: The Legend of the Whale Jewel," for this summer season. This new film is the official follow-up to "Hachuping of Love," which surpassed 1.24 million viewers last year and ranked third in the history of Korean animation box office hits.

While the previous installment focused on the "beginning"—the first encounter between Romi and Hachuping—this second story is set in the deep sea, where a mysterious jewel is hidden. On March 6, to celebrate Hachuping's birthday, SAMG Entertainment kicked off full-scale promotion by unveiling a surprise launch art. The released image features silhouettes of a giant whale and the main characters, suggesting that the previously land-based worldview will now be greatly expanded into the ocean.

Notably, a highlight of this project is its strategic partnership with BifourM Studio (hereafter referred to as BifourM). As of 2025, BifourM has emerged as a major player, ranking second in the Korean film distribution industry with sales revenue of 78.3 billion won. The company is recognized for its digital channel with 25 million monthly users and a robust OSMU (One Source Multi Use) infrastructure.

SAMG Entertainment plans to combine BifourM's sophisticated SNS marketing data and distribution network to expand its target audience beyond its core demographic of kids and family groups, reaching Millennials & Gen Z and international fanbases.

A representative from SAMG Entertainment emphasized, "This film will serve as a key milestone, showing how far our IP can expand. By leveraging BifourM's business capabilities, we will focus our efforts not only on box office success, but also on creating high added value through merchandise sales and licensing."

This content was produced with the assistance of AI translation services.