Samsung "Galaxy S26 Ultra" Wins "Best in Show" at MWC 26

World’s First "Privacy Display" Introduced
Delivering an Intuitive and Effortless Mobile AI Experience

Samsung Electronics' "Galaxy S26 Ultra" received the "Best in Show" award at the Mobile World Congress (MWC) 2026 held in Barcelona, Spain, on March 4 (local time).

John Hoffman, Chief Executive Officer (CEO) of the Global System for Mobile Communications Association (GSMA) (left), and Seungeun Choi, Vice President and Head of Mobile Marketing Center at Samsung Electronics MX Division, are posing for a commemorative photo celebrating the 'Best Exhibited Product Award' at MWC26 on the 4th (local time). Provided by Samsung Electronics

The GSM Association (GSMA) holds the "Global Mobile Awards" every year during MWC to recognize products that have achieved outstanding innovation in the mobile industry. In particular, the Best in Show award is considered the highest honor of the ceremony, with the winner selected by a panel of experts consisting of analysts, journalists, and influencers from around the world. It is given to the most innovative product leading the industry among the countless products exhibited.

The Galaxy S26 Ultra features advanced hardware seamlessly integrated with software based on One UI 8.5, offering enhanced Galaxy AI, security, and privacy protection features. Through this, it delivers an intuitive mobile AI experience that anticipates and assists users' needs.

In addition, it is equipped with the world’s first "Privacy Display," showcasing advanced display engineering technology that protects users' personal information while maintaining vivid image quality. It also features a dedicated chipset that enables an even faster Galaxy AI experience.

Seungeun Choi, Vice President and Head of Marketing Center at Samsung Electronics MX Division, said, "We are honored that the Galaxy S26 Ultra has won the Best in Show award at this year's Global Mobile Awards. As an agentic AI phone that brings together the full capabilities of Samsung Electronics, we will continue to achieve mobile innovation that pushes the boundaries of technology."

This content was produced with the assistance of AI translation services.