"Move the Sofa, the Sound Follows"... LG Electronics Launches Premium Home Audio 'LG Sound Suite'

First in Korea to Support "Dolby Atmos FlexConnect"
Advanced AI Processor Enables Automatic Audio Adjustment
50 Customizable Configurations to Suit Personal Preferences

Sitting on the sofa in front of the TV watching a movie, I moved to the back of the living room. With a simple tap on a smartphone application, the powerful explosion sounds that had been coming from the front were instantly recalibrated in real time to match the new location. When an astronaut runs across the screen, the background music flows from the front while the footsteps are distinctly heard from behind, instantly transforming the living room into outer space.

LG Electronics Premium Home Audio System 'LG Sound Suite'. Photo by Hyunji Kwon

This was demonstrated at the launch event for LG Electronics' premium home audio system, 'LG Sound Suite,' held on March 5, 2026, at the Ambassador Seoul Pullman Hotel in Jung-gu, Seoul. The new product combines artificial intelligence (AI) with advanced wireless technology, allowing users to place it anywhere they like without the complexity of wired connections or fixed installation formulas. The system delivers space-optimized sound regardless of location. While traditional home theater systems required speakers to be fixed and users to sit in designated spots, Sound Suite turns any location into the "optimal listening point (sweet spot)" for the user.

This is made possible by the integration of Dolby Atmos FlexConnect, Dolby Laboratories' next-generation audio technology, which is being introduced for the first time in Korea. This technology automatically detects and analyzes the position of each speaker in the system, delivering immersive, theater-quality surround sound regardless of placement. In particular, when connected to LG's 2025 and 2026 premium TVs, the TV speakers and audio system each produce sound optimized for their positions, offering a more three-dimensional audio experience.

The 'Sound Follow' feature, designed to maximize user convenience, also stood out. Utilizing ultra-wideband (UWB) wireless transmission technology specialized for precise location and distance measurement, this feature instantly recognizes the user's new position with a single tap on the LG ThinQ app on a smartphone. This allows the system to reset the sweet spot and adjust volume and balance in real time, ensuring optimal sound wherever the user is. In addition, the 'Room Calibration Pro' feature enables fine-tuned audio adjustments by analyzing the shape and characteristics of the space.

In terms of performance, the third-generation Alpha 11 AI processor—used in LG's 2026 OLED TVs—has been built into the soundbar to deliver top-tier computing power. The resulting 'AI Sound Pro Plus' employs NPU-based deep learning technology to automatically distinguish and optimize sound effects, music, and voices without the need for manual adjustments.

The 'AI Upmix' feature, leveraging learning data, expands low-channel audio into multi-channel sound and utilizes all speakers to deliver a richer audio experience. On the hardware side, all models are equipped with premium sound drivers from Denmark's audio brand Peerless, guaranteeing high-quality sound.

The design adopts a simple and modern style with minimal lines and buttons, and the power cable is concealed inside the stand to ensure harmony with home interiors. The product lineup can be configured in a total of 50 different combinations, including soundbar, surround speakers, and subwoofer, with a maximum setup supporting an impressive 13.1.7 channel audio experience.

The LG Sound Suite is currently available for purchase on the company's website (LGE.COM), and starting next month, it will also be available at LG Best Shop locations nationwide. Retail prices are set by model: the soundbar at 1,299,000 won, the subwoofer at 799,000 won, and the surround speakers at 449,000–549,000 won. To celebrate the launch, LG Electronics plans to offer various promotions, including set purchase discounts and coupons for up to 10% off.

This content was produced with the assistance of AI translation services.