'AESTURA Surpasses 10 Million in Cumulative Sales, Expands into 17 European Countries... K-Derma Skincare Growth'

Amorepacific’s Derma Brand AESTURA

Targeting Both Sephora’s European Online Store and 680 Offline Locations

Expanding Into Europe, the Home of Derma Skincare, Following Japan and North America

Amorepacific’s derma skincare brand, AESTURA, is targeting the European market through the global cosmetics retailer Sephora.

Following its initial launch on Sephora’s European online store in February, AESTURA plans to expand its local customer base by sequentially entering approximately 680 Sephora offline stores across 17 European countries, including France, Germany, Italy, and Spain.

For this launch, AESTURA is participating as a leading hero brand in Sephora’s major campaign, “Skincare Trend Story,” introducing Korea’s skincare routines and technological expertise.

AESTURA will showcase products centered on its flagship line, Atobarrier365. The brand plans to introduce key products for sensitive skin to the European market, including the Atobarrier365 Cream, which has surpassed 10 million units in cumulative sales, as well as the serum and Hydro Soothing Cream.

In particular, the Atobarrier365 Cream has been receiving significant attention from local consumers, having ranked among the top five moisturizers at Sephora in the United States following AESTURA’s entry into the US market in February 2025.

An AESTURA representative stated, “This launch in 17 European countries is especially meaningful as it is taking place alongside Sephora’s core trend campaign. Based on over 40 years of heritage in skin science research, AESTURA will deliver the expertise of Korean derma skincare to European consumers.”

Meanwhile, building on its derma heritage that began at Pacific Pharmaceuticals, AESTURA is continuing its growth as a global K-derma brand by expanding its business into Europe, following previous entries into Japan, Southeast Asia, North America, and Oceania.

This content was produced with the assistance of AI translation services.