"Apple Laptop for 990,000 Won"... Budget-Friendly MacBook Neo Unveiled
Apple has unveiled its new budget-friendly laptop, the 'MacBook Neo,' targeting the mid- to low-priced notebook market.
On March 4 (local time), Apple introduced the 'MacBook Neo', optimized for everyday tasks such as web browsing and video playback.
The MacBook Neo is equipped with the 'A18 Pro' chip, which was first introduced in the iPhone 16 Pro. It offers speeds that are 50% faster than Intel Core Ultra 5-based PCs and delivers three times faster built-in AI workloads. With its 16-core Neural Engine, it can run on-device AI features, such as 'Apple Intelligence,' at high speed.
The display is a 33cm Liquid Retina screen with an anti-reflective coating, providing clear visuals in various environments.
The battery lasts up to 16 hours on a single charge.
This product features an aluminum design and comes in four colors: pink, navy, silver, and lemon.
The base model with 256GB of storage starts at 990,000 won, and the education version starts at 850,000 won. Considering that the currently available 13-inch MacBook Air is priced at 1,790,000 won, this is nearly half the price.
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Pre-orders for the MacBook Neo begin on this day, with the official release scheduled for March 11.
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