Hyeongji Group Appoints Former National Assembly Member Sunok Jeon as Management Advisor

Expected to Strengthen the Competitiveness of Small Business Owners in the Fashion Industry

Hyeongji Group announced on March 4 that it has appointed former National Assembly member Sunok Jeon as Management Advisor.

Advisor Jeon, during her tenure as a 19th National Assembly member, worked on legislation to protect small business owners and actively provided on-site support. She also served as Chairperson of the Small Business Research Institute, where she balanced policy research with practical fieldwork for small business owners. In addition, she established the "Special Act on Support for Urban-type Small Manufacturers," creating a foundation for ongoing budgetary and policy support for small-scale domestic manufacturers.

Hyungji appoints former National Assembly member Sunok Jeon as management advisor. Hyungji

Advisor Jeon and Hyeongji Chairman Choi Byungoh have maintained a collaborative relationship since 2011 through their activities with the Korea Apparel Industry Association to advance the Korean apparel industry. Chairman Choi Byungoh was the inaugural chairman of the Small Business Research Institute, where Advisor Jeon now serves as chairperson.

Both parties have shared the philosophy that it is essential to protect and develop franchisees, partners, and small business owners—the backbone of the fashion industry—since that time. With this new appointment, they are expected to join forces to enhance the competitiveness of small business owners in the fashion sector.

Advisor Jeon is the younger sister of labor activist Taeil Jeon and has continued her work in labor rights and the protection of small business owners. She is currently the director of the Taeil Jeon Memorial Hall.

A representative from Hyeongji stated, "Advisor Sunok Jeon has been a long-standing partner with Chairman Choi Byungoh, working together on issues facing the fashion industry and small business owners. We expect her appointment to help revitalize domestic demand centered on our 2,000 stores nationwide—including womenswear brands such as Hyeongji I&C, Hyeongji Elite, and Hyeongji Global—and to further support initiatives for mutual growth with small business owners."

This content was produced with the assistance of AI translation services.