Yuhan-Kimberly Recruiting 100 Newlywed and Engaged Couples to Join "Tree Planting"
To Be Held in Forest Fire–Damaged Areas of Andong, North Gyeongsang Province
Yuhan-Kimberly announced on the 19th that it is recruiting 100 newlywed couples to participate in the "Keep Korea Green 2026 Tree Planting for Newlyweds," which will be held in forest fire–damaged areas in Andong, North Gyeongsang Province.
The Tree Planting for Newlyweds is a flagship citizen-participation program under Yuhan-Kimberly's "Keep Korea Green Campaign." It is held every year with the aim of having engaged and newly married couples plant trees themselves and contribute to creating healthy forests for future generations. The program began in 1985 and marks its 42nd year in 2026.
The forest fire–damaged area in Andong where this year's tree planting will take place is the site of the largest wildfire in history, which occurred in March last year. According to the Korea Forest Service and others, the area damaged by wildfires that broke out in the Yeongnam region, including Andong, reached 104,000 hectares, or 1.7 times the size of Seoul.
This event, which will recruit a total of 100 couples, is open to any couple who have been married for three years or less, as well as engaged couples who are about to get married. As a program that has spanned generations, families who participated in the past are also being invited to apply. Couples wishing to take part can apply through Yuhan-Kimberly's official website and social networking services (SNS) by March 8.
At this event, which is co-hosted by Yuhan-Kimberly and Forest for Life and sponsored by the Korea Forest Service, participants are expected to plant about 4,500 sawtooth oak and oriental raisin trees. Yuhan-Kimberly plans to work with Forest for Life over a five-year period through 2030 to restore and manage parts of the forest fire–damaged areas in Andong.
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A Yuhan-Kimberly social contribution manager said, "As wildfires become a part of everyday life due to the impacts of the climate crisis, social interest in wildfire prevention and restoration has become very high," adding, "We expect that by taking part in tree-planting activities, participating couples will help build a stronger consensus on the importance of protecting forest environments."
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