KB Insurance Unveils New Commercial Featuring Figure Skating Queen Kim Yuna

KB Insurance announced on the 19th that it has released its 2026 new brand advertising campaign, the "Back To Normal, Back To Everyday Life" series, featuring its exclusive model, Kim Yuna.

This campaign conveys the message that, in a world full of unpredictable big and small risks, KB Insurance helps turn those risks into part of everyday life, and that with KB Insurance, people can always return to a calm and peaceful daily routine in any situation.

The new commercials were produced around three themes that reflect customers' recent key interests: automobiles (the "Upset" episode), health (the "Touched" episode), and pets (the "Suspicious" episode). Each video presents an unexpected incident that contrasts with an initially peaceful daily scene, using humorous twists to draw viewers' empathy.

In particular, in the automobile ("Upset") episode, Kim Yuna sheds tears and says, "My car is driving itself," only for viewers to discover that the car is actually being towed away, providing comic relief. In the pets ("Suspicious") episode, the line "I have encountered a suspicious wild beast" is followed by the appearance of an adorable kitten, showcasing a direction that breaks conventional expectations.

The commercial offers not only visual twists but also auditory enjoyment. The stylish and addictive BGM, created using AI technology, delivers the message "Back To Normal, Back To Everyday Life" in a more friendly and approachable way.

A KB Insurance representative said, "While last year's advertising campaign emphasized reassurance by our customers' side, this year we wanted to present a more concrete goal with the theme of 'Back To Normal, Back To Everyday Life.' We plan to leverage the Winter Olympics season to communicate with customers in a more enjoyable and friendly way, while further expanding our brand expertise."

This content was produced with the assistance of AI translation services.