Integrated Corporation Launch Accelerates One-Company, Two-Brand Synergy

HD Construction Machinery has won a large-scale order in Mongolia for mining equipment, including ultra-large excavators. Since the launch of the integrated corporation early this year, the company has been accelerating its push into the ultra-large construction equipment market by leveraging enhanced sales synergies.

HD Construction Machinery 100-ton-class ultra-large excavator. Provided by HD Construction Machinery.

HD Construction Machinery 100-ton-class ultra-large excavator. Provided by HD Construction Machinery.

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HD Construction Machinery announced on February 13 that it will supply a total of 63 units of mining construction equipment to an open-pit mine in Mongolia. The order consists of 13 DEVELON-branded 100-ton-class ultra-large excavators, 4 large excavators in the 53-65 ton class, 24 mining trucks, 7 HYUNDAI-branded 100-ton-class ultra-large excavators, 2 large wheel loaders, and 7 large 52-ton-class excavators. The contract is valued at 23 billion won.


The 100-ton-class excavators ordered this time have a maximum digging height of 14.3 meters, equivalent to the height of a typical four-story building. These machines are scheduled to be deployed to major open-pit mine development projects in Mongolia, including the Oyu Tolgoi mine, which is considered one of the world’s largest copper mines.


This large-scale order is being seen as the result of region-specific sales strategies established under the integrated corporate structure translating into synergies between the brands. Analysts say the company has strengthened its competitiveness by targeting ultra-large projects that were difficult to approach as individual entities, using a one-company, two-brand system.


DEVELON successfully secured a package order that combines ultra-large excavators with trucks by adding dump trucks from TONLY, with which it formed a strategic partnership in 2024, to its supply lineup. HYUNDAI also expanded its order opportunities by building out its ultra-large lineup: in addition to its existing 85-ton-class and 125-ton-class machines, it now includes DEVELON’s 100-ton-class excavators.


For ultra-large excavators, not only machine performance but also service capabilities that can respond immediately to harsh working environments, as well as a stable supply of parts, are regarded as key competitive factors. With this order, HD Construction Machinery expects not only to increase profitability from equipment sales, but also to see growth in its After Market (AM) segment, whose revenue can reach up to four times the product price, along with additional equipment orders.


Mongolia is emerging as a core market for ultra-large construction equipment, as it is home to some of the world’s largest copper and gold mines, and continues to see demand for resource development centered on open-pit mining, along with government-led infrastructure and urban construction projects.



An HD Construction Machinery official said, “Since the launch of the integrated corporation, we have achieved meaningful results in the rapidly scaling-up mining market through a sales strategy that maximizes the strengths of our one-company, two-brand system,” adding, “We will position ourselves not just as a supplier of individual machines, but as a total solution partner that reflects on-site needs.”


This content was produced with the assistance of AI translation services.

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