Baedalteukgeup Achieves 104.6 Billion Won in Transactions Last Year...Jumps 53% from Previous Year

Baedalteukgeup, Gyeonggi-do's flagship public delivery app, recorded approximately 3.55 million orders, a transaction volume of about 100 billion won, and 257,000 new members last year.

Baedalteukgeup. Provided by Gyeonggi Province Corporation

Gyeonggi-do Corporation announced on the 12th that Baedalteukgeup posted a transaction volume of 104.6 billion won last year, up 53% from 2024 (68.3 billion won). The number of new members reached 257,000, up 127% from the same period (113,000), while the number of orders climbed about 45% to approximately 3.55 million.

As a result, since the launch of its first service in December 2020, Baedalteukgeup has achieved a cumulative transaction volume of 500 billion won, a cumulative membership of 1.49 million users, and a cumulative total of 73,000 affiliated merchants.

The corporation believes that Baedalteukgeup's steady growth has been driven by the central government's public delivery app activation consumer coupon program, as well as linkage with Gyeonggi-do's large-scale discount campaign, "Tongkeun Sale."

To support Baedalteukgeup's continued growth and wider adoption, Gyeonggi-do Corporation will roll out a monthly stamp (frequency) mission promotion for consumers this year. Under this system, stamps are issued based on the number of orders and converted into substantial discounts for users, which is expected to further increase the benefits enjoyed by Baedalteukgeup customers.

In addition, the online mall for sanitary products for female adolescents, which was launched in May last year in connection with Baedalteukgeup, plans to offer broader discounts and more consumer events. The corporation will also focus on strengthening competitiveness by expanding partnership marketing, particularly with new large franchise brands.

Lee Jaejun, CEO of Gyeonggi-do Corporation, said, "Baedalteukgeup delivered remarkable results last year and made a significant contribution to revitalizing local commercial districts," adding, "This year, we will further enhance its competitiveness so that it can better support more small business owners and consumers."

This content was produced with the assistance of AI translation services.