Blackpink Turns National Museum of Korea Pink...First-Ever K-pop Collaboration
Celebrating the Release of Third Mini Album "Deadline"
YG Entertainment announced on the 12th that Blackpink will carry out the "National Museum of Korea X Blackpink" project in collaboration with the National Museum of Korea from the 26th until March 8.
Blackpink is the first K-pop artist to officially launch a large-scale collaboration with the National Museum of Korea. Global music streaming platform Spotify will join the event as the official partner.
During the event period, the exterior of the National Museum of Korea will be illuminated in pink lights symbolizing Blackpink and the project. The members will personally participate as audio docents for eight of the museum's representative artifacts, serving as guides to Korea's cultural heritage.
In front of the Gwanggaeto Stele on the "Path of History," which is the core venue, a full listening session of all tracks from the third mini album "Deadline" will be held. It will be operated as a special session for Spotify Premium users.
The pre-listening event, which begins on the 26th, one day before the album release, is open to those who apply through Naver Reservation at 8 p.m. on the 19th, and from 2 p.m. on the 27th, the official release time, any museum visitor can participate.
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Meanwhile, Blackpink's third mini album will include a total of five tracks: the title track "GO," the pre-released song "JUMP," as well as "Me and my," "Champion," and "Fxxxboy."
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