'K-Beauty' Medicube Sees Amazon Sales Soar Over 400%...Two-Track Online-Offline Strategy Pays Off

APR Medicube's Blockbuster Success in the U.S. Market
Entered All Online and Offline Stores of U.S. Beauty Retailer "Ulta Beauty"
Monthly Sales Up 312% in Just Four Months

Medicube, a brand of global beauty company APR, recorded explosive growth in the U.S. market last year.

According to APR on February 12, Medicube sales in the beauty category of the U.S. online marketplace Amazon grew 432% compared with 2024. Popular products on Amazon include the Zero Pore Pad, Collagen Wrapping Mask, and PDRN Gel Mask.

Medikyubeu and Eipial claimed the top three positions in Amazon's beauty category during the Black Friday-Cyber Monday period.

The brand's influence has also been strengthened through the reinforcement of offline channels. Since August last year, APR has begun selling Medicube products both online and at more than 1,500 offline stores of the major U.S. beauty specialty retailer Ulta Beauty. According to sales figures compiled in December last year, monthly sales increased by about 312% within four months of the initial launch, demonstrating a stable early settlement in the market.

Ulta Beauty's offline stores focus on experiences, consultations, and testers, and are evaluated as playing a role in enhancing consumer trust in the brand. Through offline stores, Medicube has secured touchpoints where customers can directly experience product efficacy and texture, thereby compensating for the limitations that can arise in an online-centered consumption structure.

According to APR, since entering Ulta Beauty, Medicube has maintained the No. 1 position in online sales rankings in the skincare category every month and is ranked No. 2 in the integrated rankings that include offline performance. The number of SKUs, which was 12 at the beginning of the offline launch, expanded to 18 in just half a year, an increase of about 50%, and this has also laid the foundation for additional growth through an expanded product lineup.

Outdoor advertisement for MediCube in Times Square, New York, USA. Eipial

An APR official said, "The structural growth of online channels through Amazon, together with our experience-based strategy utilizing Ulta Beauty's offline stores, is playing an important role in enhancing brand credibility," adding, "Even amid changes in the external environment, we will continue to diversify our distribution structure and steadily expand customer touchpoints to sustain stable growth."

This content was produced with the assistance of AI translation services.