Habit Factory Reaches 256.1 Billion Won in Cumulative Loans Just Four Years After Launching U.S. Subsidiary

"Saved 13.8 Billion Won in Interest Costs"

Habit Factory, an artificial intelligence (AI)-based fintech company, announced on the 12th that its U.S. corporation has achieved a cumulative mortgage loan volume of 256.1 billion won with its home mortgage service "Loaning.ai" in just four years since its establishment.

Applying an exchange rate of 1,452 won per 1 dollar, the company executed loans of approximately 116.5 billion won last year. The average interest rate for Loaning.ai in 2025 was 6.784%, which means that, for a 30-year mortgage, customers would pay about 153.9 billion won in interest. During the same period, the average rate at U.S. commercial banks was 7.284%, so using other providers would have cost 167.7 billion won in interest. In other words, customers saved a total of 13.8 billion won in interest costs.

Habit Factory explained that its cost-efficiency strategy to offer lower rates than local banks has translated into tangible results. The company reduced its reliance on a broker-centric sales structure and built a model based on direct channels. It also automated procedures across the entire loan process to cut fixed costs and improve productivity.

The platform is equipped with digital features such as real-time rate inquiries and checklist issuance. Through the checklist, customers can see the required documents in a list format and immediately check the submission status. By using a file upload system within a customer-only page, the company has significantly shortened loan processing times compared to traditional email-based document exchange.

Habit Factory is currently operating its mortgage business in California, Georgia, Texas, Nevada, and Washington State. Based on its best-ever performance, the company said it plans to broadly explore opportunities for collaboration with Korean banks that have entered the local U.S. market.

Habit Factory Co-CEO Lee Dongik said, "We are proving that we can continue to achieve meaningful growth with a digital mortgage platform powered by our technology," adding, "To maintain our core competitiveness, our goal is to reduce the cost per loan by about 40% compared with the past and further lower interest rates."

This content was produced with the assistance of AI translation services.