Twosome Place To Launch U.S. Premium Ice Cream Brand 'Van Leeuwen' In Korea
Signs Master Franchise Agreement with Van Leeuwen
To Oversee Korean Operations and Open First Store in Korea Within the Year
Twosome Place has signed a Master Franchise Agreement (MFA) with Van Leeuwen, a U.S. super-premium ice cream brand, and will launch it in the Korean market.
Twosome Place will oversee Van Leeuwen's business operations in Korea and plans to open the first Korean store within this year, the company said on the 11th. This is the first time since its establishment in 2002 that Twosome Place has signed a master franchise agreement with an overseas brand.
Moon Youngju, Chairperson of Twosome Place, and Ben Van Luen, Chief Executive Officer, pose for a commemorative photo after signing a Master Franchise Agreement. Photo by Twosome Place.
View original imageVan Leeuwen is a brand that started in 2008 as an ice cream truck in Brooklyn, New York, and has since grown. It currently operates more than 100 directly managed scoop shops across the United States and sells its products through over 10,000 retail channels. Alongside its dairy ice cream, the brand has expanded its vegan (dairy-free) ice cream lineup and has strengthened its presence in the premium market.
Through this agreement, Twosome Place plans to expand its global dessert portfolio. By adding an ice cream specialty brand to its existing cafe-centered business, the company aims to enhance its competitiveness in premium desserts.
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Chairman Moon Youngju said, "Van Leeuwen is a brand that aligns with the premium dessert experience that Twosome Place has been pursuing," adding, "Based on our operational experience in successfully establishing a variety of new F&B brands, we will use the launch of Van Leeuwen to offer a differentiated experience in super-premium ice cream and further strengthen our leadership in the market." Twosome Place is also considering entering the U.S. market in the future.
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