Yuanta Securities Wins Excellence Award at "2025 Korea Digital Advertising Awards"

Yuanta Securities announced on the 11th that its brand film "The Legend of the Blue Dragon," produced using generative artificial intelligence (AI), won the Excellence Award at the "2025 Korea Digital Advertising Awards (KODAF 2025)."

The Legend of the Blue Dragon. Yuanta Securities

The award was given in the AI Creative category, and the film received high marks for its use of generative AI technology in visual expression and for effectively delivering its brand message as a securities firm specializing in the Asian market.

"The Legend of the Blue Dragon" is an AI brand film built around the story of a "blue dragon" that gains power from Yuanta Securities through an adventure and then shares that energy with the world. The film was produced in August 2025 by the full-service advertising agency Majesta G, and since its release, it has accumulated approximately 760,000 views online.

Generative AI was used not only for the visuals but also in the music production process. Yuanta Securities' commercial song "Ollata Yuanta" was rearranged and its lyrics were partially rewritten to create a grander mood that fits the film's concept.

A Yuanta Securities representative said, "We are continuously introducing AI-based content to effectively convey our brand image and message," adding, "We will continue to expand the ways we communicate with customers and strengthen our brand identity."

This content was produced with the assistance of AI translation services.