The More You Watch, the More Benefits Run In... CGV Launches Lunar New Year "Movie Race"

Unique marketing that brings the Year of the Horse concept to life
Prizes such as a pure-gold horse awarded based on accumulated viewing time

To mark the Year of the Red Horse (Byeongo Year), movie theaters are transforming into giant race tracks.

CJ CGV announced on February 11 that it will run the "2026 Running Time Race" through February 22, offering audiences a different kind of fun. This customer-participation event converts the total time spent watching movies (running time) into distance run and provides step-by-step rewards, as if completing a marathon. By combining the timeliness of the "Year of the Horse" with the concept of "running," CJ CGV has added game-like elements to the act of moviegoing.

Participation is simple. Once customers tap the "Participate" button on the event page in the CGV mobile app, their records are automatically tracked whenever they watch a movie. All participants receive a 3,000 won discount coupon for 2D movies, and as their accumulated viewing time increases, the range of benefits expands to include additional movie and concession discount coupons, free popcorn coupons, VIP points, CJ ONE points, and even a pure-gold horse.

Seong Ho-kyoung, IMC Team Leader at CJ CGV, said, "We planned this event in the hope that the time spent in theaters will become not just simple viewing, but an enjoyable record in itself," adding, "We hope you will run together with your family and friends and spend a meaningful holiday."

This content was produced with the assistance of AI translation services.