Jaju Launches Series of 10 Pet-Care Household Products

Launch of Products Including Collagen Tofu Chews and Massage Shower Head

Shinsegae Casa announced on the 10th that its lifestyle brand Jaju (JAJU) has launched a dedicated pet-care product series.

Jaju is introducing 10 types of pet snacks and grooming and hygiene-care products targeting so-called "pet families" who care for their pets like family members. Noting that most pet-owning households in Korea live together with their animals indoors, the lineup has been planned mainly around care products that help both guardians and animals live in a pleasant and healthy environment.

JAJU low-calorie, individually packaged dog snack "Dried Sweet Potato Strips". Shinsegae Casa

First, the low-calorie, individually packaged dog snacks come in a total of five varieties, formulated with both nutritional balance and palatability in mind. The range includes "Collagen Tofu Chews" for skin health, "Glucosamine Konjac Chews" that help support joint health, "Cube Jerky Chicken & Pollack," a high-protein nutritional snack flavored with chicken and dried pollack, "Turkey Beef Ring," a low-fat treat made by adding turkey meat to beef tendon, and "Goguma Mallengi," made from 100% whole sweet potato to help promote smooth bowel movements.

The dog hygiene-care items are designed with both pet safety and guardian convenience in mind. The "Massage Shower Head" features silicone nubs to help manage tangled and shedding fur, and its silicone cover minimizes splashing during baths. The "Dust Cleaner" uses a black material so that light-colored fur and dust are easy to see, and its diagonal-cut design makes it simple to use. The lineup also includes a phytoncide deodorizer and easy-shower pet wipes.

A Shinsegae Casa representative said, "Jaju views pet products not as a simple pet category, but as an extension of everyday household goods," adding, "As the number of households living with pets continues to grow, we plan to keep developing Jaju-exclusive products that can improve the lives of both pets and their guardians, and to expand this category."

This content was produced with the assistance of AI translation services.