[Today's New Arrivals] Shinsegae Food's BO&MIE Launches Paris-Inspired Valentine's Day Cake "La Rose"

Limited-Edition Cakes and Desserts
Capturing a Romantic Mood

The bakery brand "BO&MIE," operated by Shinsegae Food under its Parisien concept, is presenting limited-edition cakes and desserts that capture the romantic mood of Paris for Valentine's Day.

Shinsegae Food announced on the 10th that it has launched two premium cakes, "La Rose" series, and the dessert "Strawberry Rose Eclair," all completed with elegant colors and delicate details reminiscent of Valentine's Day in Paris.

The signature item, "La Rose Rouge" (28,000 won), is a premium cake crafted by top-level pâtissiers who delicately pipe caramel ganache cream in the shape of rose petals. It is characterized by its deep, rich flavor and a romantic visual that evokes a red rose.

"La Rose Blanche" (29,000 won) is a cake made with smooth vanilla ganache cream. Inspired by a white rose, its design expresses the unique elegance and sophistication of Parisiennes. Both "La Rose" cakes are attractive for their romantic silhouettes and sweet flavors, inspired by local Parisian pâtisseries.

The "Strawberry Rose Eclair" (9,800 won), launched alongside them, is a Valentine's Day limited-edition dessert that combines subtly rose-scented pâtissier cream with raspberry marmalade, finished with fresh strawberries and chocolate decorations. An eclair gift set consisting of these three products will also be released.

To celebrate the launch of its new Valentine's Day menu, BO&MIE is running an event through the 22nd, in which one customer who purchases any of the two "La Rose" cakes will be selected by lottery to receive a limited-edition "La Rose Pink," carefully made using the original recipe.

This content was produced with the assistance of AI translation services.