Kurly Launches "Dawn Delivery" Service for Same-Night Arrival

Order by 3 p.m. for delivery before midnight
From 3 p.m. to 11 p.m.,
orders use the existing Dawn Delivery service and arrive the next morning
Service launched across the Seoul metropolitan area, including Seoul, Incheon, and Gyeonggi Province

Retail tech company Kurly announced on the 9th that it has launched "Midnight Dawn Delivery," a new service that delivers orders by midnight on the same day, in addition to its existing early-morning Dawn Delivery service.

With Kurly's Midnight Dawn Delivery, orders placed between 11 p.m. the previous night and 3 p.m. are delivered by midnight on the same day. Orders placed outside of these hours are delivered via the existing Dawn Delivery service by 7 a.m. the next day (8 a.m. in some areas). Midnight Dawn Delivery is available in most parts of the Seoul metropolitan area, including Seoul, Incheon, and Gyeonggi Province.

Kurly explained that the introduction of Midnight Dawn Delivery has enabled it to establish a "twice-a-day delivery system" that guarantees two possible delivery times per day. Customers who want their orders delivered before going to bed can place their orders before 3 p.m., while those who prefer early-morning delivery the next day can order after 3 p.m.

Kurly has fully established the Midnight Dawn Delivery system by increasing daytime operating rates at its logistics centers. Customers can check whether their order will be delivered via Midnight Dawn Delivery or the existing early-morning Dawn Delivery not only on the product detail page before placing an order, but also upon completion of the order. A system that allows customers to check whether their residence is eligible for Midnight Dawn Delivery is also scheduled to launch within this month.

Speed is another strength. Although the service guarantees delivery by midnight, orders can start arriving from 9 p.m. All products are packed in refrigerated or frozen packaging to maintain freshness until the following morning.

The same Midnight Dawn Delivery service is provided to Kurly N Mart customers as well. The delivery coverage area is also the same, covering most parts of the Seoul metropolitan area. Kurly N Mart is a grocery shopping service launched last September through a collaboration between Kurly and Naver.

Lee Taehee, Head of Operations Strategy at Kurly, said, "In addition to the speed advantage of Midnight Dawn Delivery, the predictability of the delivery time will also be an important factor in customers' decision-making," adding, "With this service expansion enabling more flexible operation of our logistics centers, we also expect it to strengthen Kurly's logistics competitiveness."

This content was produced with the assistance of AI translation services.