High-End Senior Residence "Soyo Hannam by Parnas" to Begin Resident Recruitment in March

Parnas Hotel’s Service Capabilities Brought Together
Private Tours at Grand InterContinental Seoul Parnas Starting March 5

Parnas Hotel announced on the 9th that the high-end senior residence "Soyo Hannam by Parnas," in which Parnas Hotel is participating as the operator, will begin recruiting residents from next month.

"Soyo Hannam by Parnas" is the first high-end senior residence in Korea targeting ultra-high-net-worth individuals, to be built in the Hannam-dong area of Yongsan-gu, Seoul, with a site area of 6,673 square meters, three buildings, and a total of 111 units. With Parnas Hotel selected as the operator, its competitive edge lies in allowing residents to enjoy hospitality services comparable to a five-star hotel in their daily lives.

Centered on a 24-hour living concierge, services such as front desk, security, valet, mobility assistance, and vehicle management will be provided, and systematic residential services including professional housekeeping, cleaning, laundry, and parcel receipt and delivery will be introduced. In addition, through fine-dining-level dining services, a personalized food and beverage management system will be offered, covering meals prepared directly by a master chef, in-room dining orders, menu reservations, and dietary management.

Bird's-eye view of Soyo Hannam by Parnas. Parnas Hotel

Hotel operation expertise will also be applied in the wellness area. Centered on a wellness concierge, customized care will be provided that takes into account physical condition and individual lifestyle, and services covering everyday health and leisure will be offered, including fitness and program reservations, golf lessons, and cultural programs. Parnas Hotel plans to establish a wellness management system optimized for senior living environments by applying its standard operating procedures (SOP) and service standards across all areas of "Soyo Hannam by Parnas."

From March 5 to May 2, Parnas Hotel plans to run a private tour program for pre-booked customers at the Grand InterContinental Seoul Parnas. The tour will proceed in the following order: a tour of the "Metropolitan Fitness Club," an in-room dining experience in a suite room, a briefing session introducing "Soyo Hannam by Parnas," and one-on-one consultations. Guests participating in the tour program will also receive complimentary valet service at the hotel on the day of their visit.

A Parnas Hotel representative said, "'Soyo Hannam by Parnas' is a high-end senior residence that incorporates Parnas Hotel's advanced hospitality capabilities, and it is a historic project that will mark a new milestone in Korea's silver industry," adding, "We hope you will get a preview of the new premium lifestyle that can be experienced at 'Soyo Hannam by Parnas' through the private tour program starting in March."

This content was produced with the assistance of AI translation services.