Yozm Redefines Greek Yogurt Standards and Unveils "Drinking Greek Yogurt Starter"

A New Beverage-Type Product That Reduces Sweetness and Highlights the Original Taste of Greek Yogurt

Premium Greek yogurt brand Yozm is launching a new product, "Drinking Greek Yogurt Starter," expanding the way Greek yogurt is consumed into a beverage format. By proposing Greek yogurt not just as a spoonable product but as a daily wellness drink, the brand aims to increase the occasions in consumers' everyday lives when they can enjoy it.

With this new product launch, Yozm has clearly presented its own standard for Greek yogurt. It defines Greek yogurt not as a product made by simply concentrating regular yogurt and removing whey, but strictly as yogurt made by removing whey from a base that uses only two ingredients: milk and lactic acid bacteria. This moves away from the conventional texture-focused distinction and instead redefines the category based on the essence of its ingredients and manufacturing method.

This standard has been fully applied to the new product as well. Drinking Greek Yogurt Starter is designed so that, while maintaining the characteristic nutrition and satiety of Greek yogurt, it can be conveniently consumed in beverage form. It naturally fits into various everyday moments, such as on the way to work in the morning, during post-workout recovery, or in the afternoon when it is easy to skip a meal.

Rather than being a yogurt drink that relies on sweetness, it minimizes ingredients and highlights the original taste and satisfaction of Greek yogurt, making it a routine-friendly product that is suitable for repeated consumption and more versatile in daily life.

Yozm Marketing Manager Lim Yeseul said, "Instead of limiting Greek yogurt to a specific texture or form, we wanted to define it based on how it is made," adding, "Drinking Greek Yogurt Starter is the easiest way to incorporate Greek yogurt into everyday life."

Meanwhile, to celebrate the launch of the new product, Yozm is holding a limited-time event on its Naver Store. Customers who purchase the product will receive a homemade Greek yogurt maker that allows them to separate whey at home and make thick Greek yogurt themselves, enabling them to experience not only consuming the product but also the actual process of making Greek yogurt.

This content was produced with the assistance of AI translation services.