Themed "Daejeon SOUND ON" Event Every Monday Gains Popularity

Strengthening Two-Way Communication Through Citizen-Participation Events That Stimulate Sight and Hearing

Photo by Daejeon City

The official social networking service (SNS) of Daejeon City Hall, which has been running themed events every Monday, is set to strengthen two-way communication through a relay theme event that stimulates all five senses.

The key concept of this citizen-participation relay event, combined with autonomous sensory meridian response (ASMR) elements, is "small but certain fun."

It will present themed events every Monday by combining the experiences of SNS users who have been "consuming" Daejeon through taste with quizzes that stimulate sight and hearing.

On the first Monday of each month, the "Daejeon SOUND ON" event, which captures the sounds of Daejeon, will take place. It is a representative ASMR quiz event that uses the "taste of listening" in a city that can be heard even with your eyes closed.

The hearing-stimulating event will run for one week from Monday to Sunday, and the answers will be released in short-form content optimized for Instagram.

On the second Monday of each month, "Daejeon Close-up," which stimulates sight, will be held. Through zoomed-in photos, participants will guess locations and landscapes in Daejeon, providing an opportunity to explore Daejeon as a city rich in the "taste of seeing."

On the third Monday of each month, there will be an event to create a Daejeon restaurant map featuring Kalguksu, bread, desserts, and more, based on citizen recommendations. Citizens will directly recommend representative restaurants for each signature menu that represents Daejeon, and Daejeon City will build up restaurant information based on GPS location data to provide information on hidden gems and value-for-money eateries.

On the fourth Monday of each month, a regular event will be offered with a new theme that changes according to the season and current issues.

So far, Daejeon City has discovered citizen-participation content such as the Zero O'Clock Festival dance challenge and photo certification events with Kkumssi Family, which have driven an increase in followers and cumulative views.

The main Instagram channel surpassed 100,000 followers thanks to rapid city administration promotion based on same-day production and same-day distribution. The sub Instagram channel "Kkumssine Daejeon Life" has also raised its profile through character collaborations with the Seoul Metropolitan Government and joint projects with government-funded research institutes in the Daedeok Research and Development Special Zone, and is now approaching 30,000 followers just 1 year and 9 months after its launch.

Lee Hoyoung, Public Relations Officer of Daejeon City, said, "This year, the key concepts for Daejeon City's official SNS are empathetic content and citizen-participation content," adding, "Through year-round themed events, we will strengthen two-way communication in which citizens become both the providers and consumers of information, while vivid local information is turned into data and then provided back to citizens as a service."

This content was produced with the assistance of AI translation services.