Hyundai Motor and Kia Post Best-Ever January U.S. Sales on Strong SUV Lineup
Hyundai up 2% and Kia up 13% year-on-year
Hyundai Motor Company and Kia achieved their highest-ever January sales in the U.S. market.
Hyundai Motor America announced on the 3rd (local time) that its U.S. sales in January reached 55,624 units, up 2% from the same month last year (54,503 units), marking its best January performance ever.
The company explained that this performance was driven by a surge in U.S. demand for hybrid vehicles, strong growth in electrified (eco-friendly) models, and the continued strength of its core sport utility vehicle (SUV) lineup, which accounted for 77% of total sales. In particular, the Santa Fe and the All-New Palisade stood out.
Randy Parker, Head of Hyundai Motor North America, said, "Despite challenging weather conditions across the United States, our team and dealers met customer demand and achieved a 2% year-over-year increase in total sales," adding, "Hybrid demand increased by more than 60%, making it the star of January."
Kia America also recorded its highest-ever January performance, selling 64,502 units in January, up 13% from the same month last year (57,007 units).
In particular, the Carnival (up 60%), Sportage (up 23%), K5 (up 8%), Telluride (up 7%), Seltos (up 6%), and K4 (up 2%) each set their own all-time January sales records. By model type, the company said that sales of electrified models and SUVs increased by 45% and 14%, respectively, driving overall results.
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Eric Watson, Vice President of Sales at Kia America, said, "Following three consecutive years of record annual sales, January’s record performance shows that Kia’s sales growth momentum is continuing," adding, "This year in particular, we have once again drawn strong market expectations with the launch of the new Telluride, one of our core models, while the addition of hybrid models has significantly broadened customer choice."
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