Samsung Life Insurance Launches "Voice Phishing R.E.D Campaign" for Lunar New Year Holiday

Preventing Voice Phishing
Message Alerts, Community Education, and Customer Visits

Samsung Life Insurance announced on February 3 that it will run the "Voice Phishing R.E.D Campaign" during the Lunar New Year holiday, a period when voice phishing attempts are especially prevalent.

Samsung Life Insurance conducted a voice phishing prevention education session for local residents on the 2nd at the Seocho-gu Central Senior Welfare Center. Samsung Life Insurance

The campaign is designed to protect the valuable assets of financial consumers through various initiatives, including sending voice phishing prevention messages, providing community education, and distributing prevention items. The R.E.D Campaign stands for R (RCS, next-generation messaging including images), E (Education), and D (Delivery of items).

RCS message notifications will be sent, containing information on major voice phishing tactics and response guidelines, with a focus on insurance policyholders in age groups that are more vulnerable to such scams. The messages are presented in a webtoon format to make them easily understandable for elderly recipients.

The campaign will also include the "Mobile Voice Phishing Prevention Academy," which will be held in local communities. In partnership with local police stations, the curriculum will cover major voice phishing techniques, preventive actions, and instructions on how to install security apps.

Additionally, customer visits will be conducted for financially vulnerable groups. In areas where voice phishing incidents frequently occur, prevention items will be distributed to customers, and consultants will provide face-to-face guidance on prevention rules and response strategies. The prevention items will include QR codes that link to information on voice phishing prevention.

A representative from Samsung Life Insurance stated, "Since voice phishing incidents are concentrated around the holiday season, we will spread awareness of the campaign to minimize damage to our customers. In addition to this campaign, we will strengthen prevention efforts year-round to reduce losses for financial consumers."

This content was produced with the assistance of AI translation services.