Dong-A Pharmaceutical's ilo Enters Olive Young's Wellness Curation Platform "OLIVE BETTER"

Expanding Online and Offline Touchpoints

Dong-A Pharmaceutical announced on February 2 that its premium inner beauty brand, ilo, has entered the first branch of OLIVE BETTER, the wellness curation platform launched by CJ Olive Young.

This entry was made possible as the values of OLIVE BETTER, which pursues "healthy beauty," aligned with ilo's brand philosophy. Based on its proven product quality, demonstrated through exports to major Asian markets such as Japan and China, ilo plans to offer professional inner beauty solutions not only to domestic consumers but also to foreign tourists interested in Korean wellness trends.

The newly launched product, "ilo Type 1 Collagen Biotin Ampoule," is the brand's bestseller and contains 3,000mg of Type 1 Collagen per bottle, which makes up about 90% of the skin's dermal layer. Additionally, two products from the slimming line-Magburn Corecut Ampoule and Dual Slimcut-have also been introduced, providing a comprehensive lineup that offers solutions for body fat management, blood sugar control, and improved bowel movements.

In particular, "ilo Dual Slimcut" contains ingredients that help suppress post-meal blood sugar spikes, receiving positive feedback among consumers interested in "blood sugar diet" solutions.

ilo will propose easy-to-follow wellness routines for both domestic and international customers in their daily lives through its professional inner beauty product line, showcased in the "Wellness Routine" zone on the second floor of OLIVE BETTER.

A representative from Dong-A Pharmaceutical stated, "We are honored to introduce ilo's flagship products at the first OLIVE BETTER store, which is set to lead wellness trends both in Korea and abroad," adding, "Based on the quality credibility proven in the global market, we will continue to expand opportunities for consumers to directly experience ilo's tangible inner beauty solutions in their daily lives."

Meanwhile, starting with its entry into OLIVE BETTER, ilo plans to carry out a variety of marketing activities for store visitors.

This content was produced with the assistance of AI translation services.