Hanmi Semiconductor Opens Goods Store to "Enhance Brand Image"

Hanmi Semiconductor announced on February 2 that it will open a goods store to enhance its corporate brand image and strengthen communication with the public.

Hanmi Semiconductor has launched its official goods store on Naver Store and began full-scale sales on this day. The opening of this goods store is part of a new marketing strategy to move beyond its B2B corporate image and approach the general public as a more approachable and stylish brand.

The goods store offers a variety of lifestyle products reflecting Hanmi Semiconductor’s brand identity, including diaries, hoodies, mugs, hand creams, and caps, with plans to gradually expand the product lineup. The Hanmi Semiconductor Smart Store can be accessed via a direct banner link on the official website.

This lineup features artwork created in collaboration with world-renowned pop artist Philip Colbert. Hailing from Scotland, United Kingdom, Philip Colbert is recognized as the “next Andy Warhol” for his original works that combine bold colors and cartoon elements. His iconic red “lobster” character is known as a symbol that humorously reinterprets contemporary society and art.

Hanmi Semiconductor will also introduce Oxford block goods inspired by its next-generation semiconductor equipment, the “Wide TC Bonder,” which is scheduled for release at the end of this year. These blocks, designed to reflect the features of the actual equipment, serve as symbolic items to intuitively convey the company’s technological identity as a semiconductor equipment manufacturer.

A Hanmi Semiconductor representative stated, “The opening of the goods store is a new communication method to deliver our brand value in a more approachable way,” adding, “We will continue to strengthen Hanmi Semiconductor’s unique brand image through various marketing activities going forward.”

The roots of Hanmi Semiconductor trace back to the technical expertise accumulated by its founder, former Chairman Kwak Nogwon, who began his career at Motorola Semiconductor in the United States in 1967. Hanmi Semiconductor currently serves over 320 clients worldwide and holds the number one global market share at 71% in the HBM TC Bonder market, a key component for AI semiconductors, as well as the top position in the Micro Saw Vision Placement (MSVP) market.

This content was produced with the assistance of AI translation services.