Gumi City Launches Lunar New Year Discount Event on Online Shopping Mall "Gumi Farm"
Lunar New Year Discounts from January 30 to February 18
Instant Coupons by Purchase Amount
Extra Savings for New App Installations
"10+1" and 10% Discount Benefits
Over 100 Local Farms Participating
A Wide Selection of Holiday Gifts: Sauces, Traditional Sweets, Dried Persimmons, and More
Gumi Farm, an online shopping mall for agricultural specialties operated by Gumi City in North Gyeongsang Province, is holding a special discount event for consumers in celebration of the Lunar New Year from January 30 to February 18, 2026.
This event has been organized to expand sales channels for local farmers ahead of the holiday and to provide consumers with high-quality agricultural specialties produced in Gumi at reasonable prices.
During the event period, customers who make purchases on Gumi Farm will receive instant discount coupons based on their purchase amount. The coupon benefits are as follows: a 2,000 KRW discount for purchases over 10,000 KRW, a 5,000 KRW discount for purchases over 30,000 KRW, and a 10,000 KRW discount for purchases over 100,000 KRW, all of which can be applied immediately at checkout.
Poster for Gumi Farm, an online shopping mall for agricultural specialties operated by Gumi City / Photo by Gumi City Hall
View original imageCustomers who newly install the Gumi Farm mobile app will receive an additional 3,000 KRW discount coupon, supporting both the activation of mobile usage and a more convenient shopping environment. In addition, select items will be available through a "10+1" giveaway event and a 10% discount event, allowing consumers to purchase agricultural specialties for Lunar New Year gifts at even more affordable prices.
Currently, more than 100 local farms participate in Gumi Farm, offering not only fresh produce but also a variety of items suitable as holiday gifts, such as sauces, dried persimmons, traditional sweets, and honey. Orders can be conveniently placed nationwide through both the online shopping mall and the mobile app.
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Jangho Kim, Mayor of Gumi, stated, "In celebration of the Lunar New Year, we have prepared a variety of benefits so that citizens and consumers can purchase high-quality agricultural specialties from Gumi at more affordable prices," adding, "We will continue our efforts to increase local farmers' incomes and expand sales channels for agricultural specialties in the future."
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