TS Trillion Signs 41 Billion KRW Global Supply Contract with Cheongdam Global

On January 28, TS Trillion announced that it had signed a global supply contract worth 41 billion KRW over the next five years with Cheongdam Global, a global distribution and marketing specialist, for TS Shampoo and its hair care and beauty products.

Cheongdam Global is a global distribution and marketing platform that operates K-beauty brand channels such as Tmall, Douyin, JD.com, and Xiaohongshu in China and other countries. It has been the partner responsible for TS brand's online distribution in China.

TS Trillion has achieved significant export results to China, mainly with products like "The Better Dye," and, through this contract, is expected to expand its activities to the United States as well.

TS Trillion, in partnership with Cheongdam Global, will use the United States as its primary base to expand exports throughout the Americas. As its first major step into the US market, the company is participating in "Cosmoprof North America Miami 2026," held at the Miami Beach Convention Center in Florida from January 27 to 29.

This exhibition is the largest B2B beauty industry event in the United States and North America. It serves as an important hub connecting North and Latin America and is a key event for entering the Latin American market, bringing together global brands, manufacturers, and distributors for essential networking in the Americas.

TS Trillion aims to use this exhibition as a practical bridgehead to raise brand awareness of TS in the Americas and to facilitate simultaneous online and offline expansion in the future.

Through intensive meetings and exchanges, the company also plans to negotiate partnerships for entry into retail channels in the Americas with specialized distributors, retail chains, and online platform operators in the United States and Latin America.

Additionally, leveraging the brand awareness built online, TS Trillion plans to significantly expand its offline distribution network in the United States this year, focusing on Asian supermarkets.

In particular, TS Trillion has already secured placements in numerous Korean and Asian supermarkets and local markets in major cities on both the East and West Coasts. The company is also developing a phased plan for mid- to long-term entry into large warehouse-type distribution channels such as Costco.

TS Trillion will implement a customized strategy that differentiates prices, product lineups, and promotional methods by country, based on accumulated online sales data and consumer feedback.

Having already validated demand by accumulating sales data on online channels, especially Amazon, TS Trillion plans to expand its investment in digital-centric marketing strategies, including influencer and live commerce campaigns on major social networks such as TikTok.

The company plans to highlight both functionality and storytelling by featuring not only the TS hair loss care line but also its popular youth shampoo lineup on Amazon, aiming to establish a unique K-beauty positioning.

Meanwhile, Cheongdam Global is scheduled to pay for newly issued shares worth 1 billion KRW through a third-party allocation capital increase on February 27. This will be pursued as a symbolic investment that aligns with TS Trillion's growth story.

This content was produced with the assistance of AI translation services.