Donga Pharmaceutical Panpyrin Selects Lee Chanwon as Exclusive Model...Unveils New Advertisement

Considering Brand Credibility... Selected as the First Male Model
Delivers the Message: "A Quick Ending for Colds"

On January 27, Donga Pharmaceutical announced that it has selected singer Lee Chanwon as the exclusive model for its cold medicine brand Panpyrin and will unveil a new advertisement.

Panpyrin stated, "Taking into account brand credibility and a healthy, bright image, we have chosen Lee Chanwon as the first male model since the brand’s launch," adding, "We plan to carry out various marketing activities in the future."

Donga Pharmaceutical has selected singer Lee Chanwon as the exclusive model for its cold medicine brand Panpyrin. Donga Pharmaceutical

The new advertisement intuitively communicates Panpyrin's 65-year heritage and key benefits. After expanding its lineup last year with the launch of the night-time cold medicine 'Panpyrin Night Act,' Panpyrin emphasizes through the advertisement that cold symptoms can be managed all day long-with Panpyrin Q during the day and Panpyrin Night Act at night.

The new advertising campaign, titled 'Ending,' conveys the message of ending (END) colds with Panpyrin. Lee Chanwon, through a trot medley, portrays various scenarios of nasal colds, throat colds, and coughs, delivering Panpyrin's key benefits with the message, "A quick ending for colds."

The Panpyrin commercial featuring Lee Chanwon can be viewed on Donga Pharmaceutical's official YouTube channel, as well as on TV and other platforms.

This content was produced with the assistance of AI translation services.