Hanwoo with Foie Gras and Caviar? ... Lotte Department Store Busan Declares a "Gourmet War"

January 26 to February 15: Four Lotte Department Store Branches in Busan Launch the "2026 Lunar New Year Gift Set" Main Sale
Enjoy Fine Dining at Home... Exclusive Launch of "Gourmet Gift" Sets Featuring the World’s Top Three Delicacies
Premium Lineup of Rare Items Including 1++ No.9 Grade "El Premier" Hanwoo and Kim Hee-sun Wine

How far can the limits of gift sets go? Lotte Department Store in Busan is making a bold move in the Lunar New Year gift market by introducing "high-end gourmet" sets that go beyond premium offerings.

To mark the 2026 Lunar New Year, Lotte Department Store branches in Busan are targeting premium demand with unique gift sets featuring the world’s three greatest delicacies.

Lotte Department Store in Busan (Main Branch, Gwangbok Branch, Dongnae Branch, and Centum City Branch) will hold its "2026 Lunar New Year Gift Set Main Sale" for three weeks from January 26 to February 15.

Models are promoting the 2026 Lunar New Year gift sets at the food hall on the basement first floor of Lotte Department Store Jamsil Branch, located in Jamsil-dong, Songpa-gu, Seoul. Photo by Lotte Department Store

This main sale goes beyond simply offering expensive products, significantly strengthening its "Gourmet" lineup to reflect the trend of gifting recipients with special culinary experiences.

The most eye-catching offerings are the "Gourmet Gift" sets that combine premium Korean beef (Hanwoo) with world-renowned delicacies. For this Lunar New Year, Lotte Department Store is introducing the "Hanwoo & Foie Gras Set" (365,000 won), which pairs tender tenderloin with rich foie gras, and the "Hanwoo & Caviar Set" (350,000 won), which adds the unique umami of caviar to top-grade Hanwoo. These sets are expected to be especially popular among food enthusiasts, as they allow people to enjoy hotel-level fine dining at home.

The signature brand "El Premier," which guarantees the highest quality, is also available in limited quantities. The "Special Gift" set (1.6 million won, limited to 100 sets), featuring only the rarest cuts of top-grade 1++(9) female Hanwoo expertly prepared by artisans, boasts unmatched quality. Other signature items include the "Prestige Fresh Fruit Collection" (290,000 won), which features only the largest fruits, and the "Yeonggwang Dried Yellow Croaker" (900,000 won), made with the finest winter yellow croaker, both exemplifying the department store’s commitment to excellence.

Special wines and desserts with unique stories are also available. These include the "Kim Hee-sun × Ballade Edition" (100,000 won), created in collaboration with actress Kim Hee-sun, as well as "Charles & Charles Cabernet Sauvignon," which was selected through the industry’s first-ever blind test and is offered exclusively by the store. Premium dessert fruits such as the "Apple Mango & Shine Muscat Mixed Set" (255,000 won), which are popular with all age groups, are also included for practical gifting.

There are also exceptional benefits to support smart shopping amid high inflation. During the main sale period until February 15, customers can receive up to 10% of the purchase price back in Lotte gift certificates, depending on the payment method and amount. In particular, from February 6, customers using major credit cards (KB Kookmin, Hyundai, Nonghyup) can receive an additional benefit of up to 7%, providing an opportunity to purchase high-quality gifts at reasonable prices.

Yang Hyunmo, Head of the Food Division at Lotte Department Store’s Busan Main Branch, said, "This year, the key trend in Lunar New Year gifting is to deliver 'delicious experiences' rather than just physical items. With a wide range of options, from unique sets featuring world-class ingredients to practical fruit and wine gifts, we are confident that customers will find the perfect way to express their appreciation to their loved ones."

This content was produced with the assistance of AI translation services.