Musinsa to Merge with 'Trading' Subsidiary... Brand Business Set as New Growth Engine

Trading Operates JanSport, Dickies, Noah, and More
Merger to Be Completed in April Next Year,
Strengthening Growth Engine Alongside Platform Business

On December 16, Musinsa announced that it is pursuing a merger with its subsidiary, Musinsa Trading, to enhance its competitiveness in the brand business.

Musinsa is currently developing its brand business, starting with Musinsa Standard. Through this merger, the company aims to further strengthen its brand business as a future growth engine alongside its platform business. Musinsa plans to use the merger to maximize sales synergy, optimize human and material resources, and establish a sustainable growth system based on improved operational efficiency in the brand business.

Musinsa Trading has introduced and managed a variety of international brands in Korea, including JanSport, Dickies, Noah, Marine Serre, and Y-3.

The operation of more than 10 brands managed by Musinsa Trading will be integrated into Musinsa's brand organization in April 2026, when the merger is completed. All Musinsa Trading employees will be transferred to Musinsa with 100% employment succession. The company plans to focus on building integrated brand management capabilities based on close collaboration between the two organizations.

A Musinsa representative stated, "The brand business is rapidly becoming a key growth engine for Musinsa. The merger with Musinsa Trading is an important strategic move to elevate the competitiveness of our brand business and strengthen the foundation for sustainable growth."

This content was produced with the assistance of AI translation services.