Theaters Compete with 'Experience'... Megabox Premium Theater Revenue Doubles

MX4D and Dolby Cinema Share Surpasses 14%
Success Driven by Specialized Content and Facility Investments

Megabox Dolby Cinema

Megabox's revenue from its premium technology theaters has doubled in just one year. Amid the trend of watching movies at home through OTT services, the company's strategy of emphasizing unique in-theater experiences has proven successful.

On December 11, Megabox announced that from January to November this year, the combined revenue share of MX4D and Dolby Cinema reached 14.4%, a significant increase from 7.7% during the same period last year.

This result is attributed to both facility expansion and the strong performance of long-running titles. A series of films with high demand for premium theaters were released and gained popularity. In particular, "F1: The Movie" was screened in Dolby Cinema for 94 days, while "Attack on Titan: The Final Chapter - The Last Attack," which was exclusively released at Megabox, saw nine out of ten viewers choosing MX4D. "Demon Slayer: Mugen Castle Arc" also attracted audiences to premium theaters.

Eight locations either newly opened or were renovated this year. New branches such as Guui East Pole, Incheon Hakik, and Cheongju Terminal were launched, while five locations completed upgrades with new recliners and technological enhancements. A Megabox representative stated, "We expect our facility competitiveness to become fully evident next year."

Revenue from 4DX and ScreenX, operated by CJ 4DPLEX, a subsidiary of CJ CGV, is also on the rise. Third-quarter revenue this year increased by 56% compared to the previous year. This is analyzed as a result of rising demand for immersive content, driven by the consecutive releases of Hollywood blockbusters and K-pop concert films.

This content was produced with the assistance of AI translation services.