'Incheon e-Ji' Surpasses 120,000 Members... Leading the Way as Korea's Smart Tourism Travel App

The Incheon Smart Tourism Integrated Platform, 'Incheon e-Ji,' is rapidly establishing itself as South Korea's leading travel app, with a remarkable increase in users and a series of external awards this year.

According to Incheon City on December 11, 'Incheon e-Ji' saw its membership surge by 59% year-on-year, surpassing 120,000 users. The cumulative number of downloads reached 320,000, making it the top-ranked smart tourism app nationwide. User satisfaction was also reported at 4.47 out of 5 points.

The city evaluated the Incheon e-Ji app as an innovative model that combines digital technology with regional cooperation, contributing to the revitalization of the local economy. More than 100,000 people participated in regional festival-linked promotions, and coupons issued through the app generated approximately 280 million won in direct sales, helping to increase the actual income of small business owners.

Image of Incheon e-G Platform. Incheon City

Based on these achievements, Incheon e-Ji has been recognized for its excellence in several domestic evaluations, including the Minister of the Interior and Safety Award. It has also been presented as a best practice on the international stage, such as at the United Nations, APEC (Asia-Pacific Economic Cooperation), and PATA (Pacific Asia Travel Association), raising Incheon's profile worldwide.

In addition, Incheon e-Ji has significantly enhanced accessibility for tourism-vulnerable groups. For the first time among local government tourism apps, it obtained 'Mobile App Accessibility Certification' for two consecutive years and expanded multilingual support, improving accessibility for people with disabilities and foreign tourists. The app also continued to upgrade its user-centered services, such as advancing GPS technology and visualizing the coupon settlement system.

The city is accelerating the adoption of generative artificial intelligence (AI) technology to transform Incheon e-Ji from a simple information provider into an 'intelligent travel assistant.' A 'generative AI-based travel assistant chatbot' that recommends personalized travel itineraries will undergo pilot testing at the end of this month and is scheduled for official launch in the first half of next year.

An official from Incheon City stated, "Incheon e-Ji demonstrates that a public app can coexist with and support the local economy," adding, "Next year, we aim to evolve into a 'hyper-personalized smart tourism platform' that will change the paradigm of travel through generative AI technology."

This content was produced with the assistance of AI translation services.