Home&Shopping Donates Support Fund and Equipment to Broadcasting Content Promotion Foundation
Donation for Commercialization of New Broadcasting Technologies
and Media Education
Home&Shopping announced on December 11 that it has donated a broadcasting development support fund and broadcasting equipment to the Broadcasting Content Promotion Foundation.
The support fund for commercialization of new broadcasting technologies, included in this donation, was established to assist small and medium-sized enterprises and independent producers who have developed or possess new broadcasting technologies but face difficulties in commercializing them. The support fund will be distributed in stages to selected recipients, who will be recruited through a public call for applications and a subsequent review process.
Kim Jaejin, Head of Management Division at Home&Shopping (left), is taking a commemorative photo with Jo Sung-hwan, Chairman of the Broadcasting Content Promotion Foundation. Home&Shopping
View original imageThrough this initiative, Home&Shopping aims to provide a growth platform for early-stage technology companies and promote the practical commercialization of new technologies in the broadcasting sector. In addition, the donated broadcasting equipment will be delivered to the BCPF Content School located in Asan, Chungcheongnam-do, where it will be used for educational programs for local youth, residents, and underprivileged groups with limited access to media. This is expected to enhance media accessibility within the community and establish an important foundation for nurturing future broadcasting talent.
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Kim Jaejin, Head of Management Division at Home&Shopping, stated, "Supporting small and medium-sized enterprises and producers who own new broadcasting technologies but struggle with commercialization due to a lack of funds is essential for the healthy development of the industry ecosystem. We hope that this support fund will allow innovative technologies to shine in the broadcasting market."
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