Proving Its Global Phenomenon... "K-Pop Demon Hunters" Huntrix Graces the Cover of Time Magazine

Huntrix from K-Pop Demon Hunters Featured on the Cover of Time's December 29 Issue
Selected as "Breakthrough of the Year"... Proving Global Popularity

The virtual girl group Huntrix from the Netflix animation "K-Pop Demon Hunters" (K-Pop Demon Hunters) has graced the cover of the American weekly news magazine Time.

The virtual girl group "Huntrix" from the Netflix animation "K-Pop Demon Hunters" graced the cover of Time magazine. Time

On December 9 (local time), Time selected K-Pop Demon Hunters as the 2025 "Breakthrough of the Year," featuring the characters Lumi, Mira, and Joy prominently on the cover of the December 29 issue.

Time reported that the sing-along screenings held in Brooklyn sold out every day, noting, "Not only children but also adult audiences sang along and were fully immersed." The magazine further commented, "Since 'Frozen' in 2013, there have been few animated films that have permeated daily life so deeply."

Regarding the main OST "Golden," Time praised it as "an upbeat yet irresistibly catchy song," adding, "The Korean details and vibrant visuals complete the emotional tone of the film."

Korean composer Ejae, who participated in the music production, said in an interview with Time, "The message that 'imperfection can also be beautiful' resonates with many viewers within Korea's culture of perfectionism."

Time cited the natural depiction of Korean traditional food culture, herbal clinics, and bathhouses, as well as the OST lineup featuring K-pop producers such as Teddy and Lindgren, as key factors behind the film's success. The magazine analyzed this as "a new phase in which K-culture is moving into the mainstream of global content."

Meanwhile, the title track "Golden" from K-Pop Demon Hunters has entered the Billboard Hot 100 for 24 consecutive weeks and has surpassed a cumulative 8 billion streams, continuing its box office momentum. On November 27, the song was also featured in the Macy's Thanksgiving Day Parade, one of the largest annual events in the United States, once again proving its global popularity.