Even Oh Jiho Visits for Golf Wear

An Italian breeze is blowing through the winter in Busan.


On the 4th floor of the Lotte Department Store Busan Main Branch, the Italian high-end golf wear brand "FP (Filippo Piana)" is holding a pop-up store until January 4 next year.

Lotte Department Store Busan Main Branch Filippo Liana. Provided by Lotte Department Store

Lotte Department Store Busan Main Branch Filippo Liana. Provided by Lotte Department Store

View original image

Filippo Piana is a brand that originated in Biella, Italy, a region renowned for producing the world’s finest fabrics. The brand meticulously manages every stage of production, from fabric selection and pattern design to sewing, establishing itself as a premium brand in the golf wear market.


This pop-up at the Lotte Department Store Busan Main Branch will showcase FP’s signature lineups: the "Main Collection" and the "Blue Line."


The Main Collection features limited-quantity items made with Italian yarns and fabrics, while the Blue Line stands out for its use of stretch and moisture-absorbing materials, offering a product range suitable for both the golf course and everyday wear.



To celebrate the Busan pop-up store, from December 12 to December 14, customers who purchase FP products worth 600,000 won or more will receive a Lotte gift certificate worth 10% of their purchase amount. In addition, customers who spend 500,000 won or 1,000,000 won or more will receive complimentary socks and a hat as a token of appreciation.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing