Samjong KPMG to Hold 12th Content Industry Seminar on December 11

by Kim Daehyun

Published 09 Dec.2025 14:34(KST)

For Game, Media, and Platform Companies
Sharing Accounting and Tax Issues and Latest Trends in the Game, Media, and Platform Industries Amid the Spread of AI

On December 9, Samjong KPMG announced, "On December 11, the 12th Content (Game, Media, Platform) Industry Seminar will be held at the Samjong KPMG headquarters in Gangnam Finance Center, Yeoksam-dong, Gangnam-gu."

Overview of the 12th Content Industry Seminar. Samjong KPMG

Recently, the Korean content industry has continued to expand its exports and market size, driven by the spread of Hallyu and the growth of global platforms. The adoption rate of generative artificial intelligence (AI) in key sectors such as games, broadcasting, and video has also increased to around 20%.

In particular, within the gaming industry, the use of AI for advanced content production and operations, as well as aggressive expansion into overseas markets, has heightened the importance of intellectual property (IP), data, and algorithms. As a result, related accounting and tax issues are becoming increasingly complex.

Samjong KPMG has organized this seminar for finance professionals at content (media, game, and platform) companies to discuss the latest industry trends and common issues.

During the seminar, Samjong KPMG experts will share essential practical insights on business strategies in the content industry, AI utilization, accounting and tax issues, and responses to the revised Commercial Act.

First, Hyojung Lee, Managing Director at Samjong KPMG Economic Research Institute, will explain business strategies in the content industry and trends in AI investment. Junki Lee, Managing Director in the Consulting Division, will introduce cases of AI-based work innovation within the content industry. Seolwon, Managing Director in the Audit Division, will address "Recent Audit Trends and Accounting Issues Centered on IFRS 18." Byungguk Kim, Managing Director in the Tax Division, will present "Latest Tax Issues in the Content Industry." Finally, Junghoon Shim, Managing Director at the Audit Committee Support Center, will conclude with a presentation on "The Revised Commercial Act and Response Strategies."

Younghoon Byun, Head of the Audit Division at Samjong KPMG, stated, "This seminar will be a valuable opportunity to share key accounting and tax issues, as well as AI utilization cases, in the rapidly changing content, game, and platform industry environment. We hope it will also help strengthen the practical capabilities of finance professionals and promote meaningful exchanges within the industry."