Sejong University’s Kim Daejong Delivers Special Lecture at Seoul Jung-gu Chamber of Commerce Year-End Event

Regional Economic Outlook and Management Strategies Proposed

Sejong University announced that Professor Kim Daejong from the Department of Business Administration delivered a special lecture on the topic of "2026 Economic Outlook and CEO Response Strategies" at the Seoul Jung-gu Chamber of Commerce year-end party on December 5.

Professor Daejong Kim, Sejong University

During his lecture, Professor Kim emphasized that for small and medium-sized enterprises to grow into unicorn companies with a market capitalization of 1 trillion won, they must leverage the subscription economy, online shopping, and government procurement.

Professor Kim first explained that the subscription economy is a core strategy for the growth of small and medium-sized enterprises.

He stated, "The subscription economy is a business model in which monthly revenue is secured, allowing companies to rapidly acquire customers through aggressive discount strategies of 30 to 90 percent compared to existing prices." He added, "Global companies such as Apple, Amazon, and Microsoft, as well as major domestic corporations like Samsung Electronics and LG Electronics, are expanding their subscription services to establish stable revenue bases."

Professor Kim also reiterated the importance of the government procurement market. He advised, "Small and medium-sized enterprises supply 90 percent of the government procurement market, so entering this market is essential for their growth."

He further explained that the rapid expansion of online shopping presents new opportunities for small and medium-sized enterprises. Professor Kim projected, "Currently, 52 percent of the total consumption expenditure of 600 trillion won takes place online, and this is expected to increase to 80 percent in the future."

Regarding the 2026 economic outlook, Professor Kim stated, "There is an 84 percent probability that the won-dollar exchange rate will continue its long-term upward trend, and it could reach the 1,600 won level in 2026."

He also analyzed that "the decline of Korea's foreign exchange reserves by 420 billion dollars, the expansion of the fiscal deficit, and increased government spending are driving the rise in the exchange rate."

On the real estate market, he forecasted, "There is an 89 percent probability that housing prices in Seoul will rise, and a 76 percent probability that gold prices will show an upward trend."

Regarding management strategies for small and medium-sized enterprises, Professor Kim stressed that "it is essential to enhance work engagement and focus in order to improve labor productivity."

This content was produced with the assistance of AI translation services.