Goseong County Promotes Virtuous Economic Cycle with Public Delivery App "Meokgaebi"

On December 8, Goseong County in Gangwon Province announced that the public delivery app "Meokgaebi," which was launched to revitalize the local economy, is having a positive impact on local businesses and the economy.

Aerial view of Goseong County Office. Provided by Goseong County

The county is achieving both increased sales for local stores and convenient services for consumers through the public delivery app, which is playing a key role in promoting a virtuous economic cycle in Goseong County.

A comparison of data before and after the public delivery app agreement (September 2025) shows that in July, prior to the agreement, there were only 122 orders and sales of 7.5 million won. However, by November, after the agreement, the number of orders surged to 5,241 and sales reached 130 million won, representing a 43-fold increase in order volume and a 17-fold increase in sales. Notably, Meokgaebi achieved a 50% market share within just three months, with an average of 200 orders per day out of the county's total average of 400 daily delivery app orders, making a significant contribution to revitalizing the local economy.

In addition, compared to private delivery apps, the county saved 50 million won in fees over three months, alleviating the fee burden on small business owners. With the introduction of a payment system linked to the local currency (Goseong Sarang Card), half of November's sales-60 million won-were processed through the local currency, establishing the app as a catalyst for mutual growth between small business owners and consumers and for revitalizing the local economy.

A county official stated, "Through the operation of the public delivery app, we have confirmed both the tangible management stability of local small business owners and improved consumer convenience for residents," adding, "We will continue to develop policies and support programs that can further invigorate the local economy."

This content was produced with the assistance of AI translation services.