Hope Friends Kia Support Holds 6th Wonder Market with 100,000 Items Sponsored by 28 Companies

Scenes from Wonder Market Season 6 held at One Grove. Hope Friends Kia Support

Hope Friends Kia Support (Chairman Choi Changnam) announced on December 8 that it held the 6th Wonder Market from December 5 to 7 at One Grove, the largest multi-cultural complex in Seoul.

The event was attended by Hope Friends Kia Support ambassadors, including actress Kim Hye-eun, musical actress Hong Ji-min, and broadcaster Lee Sun-young, as well as celebrities from various fields such as actor Kim Young-sun, announcer Lee Jeong-min, and soprano Lim Sun-hae. They not only donated cherished personal items but also volunteered at the site, practicing sincere sharing. In particular, actress Kim Hye-eun drew significant attention by personally selling various items, including the green coat she wore in the drama "Dr. Romantic," which had previously attracted public interest.

This year, the meaning of Wonder Market was further enhanced as women breadwinner entrepreneurs directly participated in sales. Three brands operated by women breadwinners-Sally Soap, Joeun Workshop, and Homterior-served as main booth operators, selling their products in person and promoting their brand capabilities. The representatives of Sally Soap and Homterior are women breadwinners selected through the "Haengnamom Project," a self-reliance support program for women breadwinners run by Happy Sharing, a social enterprise established by Hope Friends Kia Support. The Happy Sharing store sells products from these three brands year-round, supporting stable income generation for women breadwinners.

Han Myungsam, Head of Happy Sharing at Hope Friends Kia Support, stated, "This Wonder Market was more than just a charity bazaar; it was a venue of solidarity that delivered the social message that women breadwinners who have bravely protected lives are not alone," and added, "We hope that this event will serve as an opportunity to foster a more positive perception of women breadwinners who are in social blind spots and to further strengthen the economic and emotional support systems for them."

A total of 28 companies sponsored about 100,000 items, including clothing, cosmetics, and miscellaneous goods for this event. Inja Lee, Director of Joy House, and Margaret, a mother from a multicultural background, also attended and joined in the cause.

This content was produced with the assistance of AI translation services.