235.6 Billion KRW Export Consultations Achieved at Singapore Broadcast and Video Market

34 Korean Companies Participate
Even ENT Secures 30 Billion KRW Investment

The Korea Creative Content Agency showcased the "K-Content & Format Showcase" at "ATF 2025," held in Singapore from the 3rd to the 5th.

Korean content companies achieved export consultation results totaling 235.6 billion KRW at the Asian broadcast and video market.

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on December 8 that they operated the Korea Pavilion at the "Asia TV Forum & Market (ATF) 2025," held in Singapore from December 3 to 5. ATF is Asia's leading broadcast and video market, marking its 26th edition this year.

A total of 34 companies participated in the Korea Pavilion, including 25 broadcast and video content companies such as CJ ENM, Studio S, and Coupang Play, as well as nine animation companies such as The Pinkfong Company and Campfire Aniworks.

The participating companies held 686 business meetings, achieving consultation results worth approximately 157.53 million USD (about 235.6 billion KRW).

In particular, Even ENT secured an investment and co-production deal worth 30 billion KRW with local Singaporean production company Filmplace. Kim Yeonah, CEO of Even ENT, stated, "This was an opportunity to showcase the stature of K-content to the world."

At the ATF Market-linked Coupang Play exclusive showcase, attendees are watching the trailer of the original work "Family Plan."

On December 3, the Korea Creative Content Agency hosted the "K-Content & Format Showcase" at the market venue. Five companies-CJ ENM, KBS Media, Mr. Romance, SLL JoongAng, and Something Special-introduced their drama and entertainment content, with over 400 international buyers and broadcasting professionals in attendance.

On December 4, a Coupang Play exclusive showcase was also held. This was Coupang Play's first-ever exclusive showcase targeting the overseas market, where the planning intentions and global distribution strategies for two original titles, "University War" and "Family Plan," were unveiled. Around 120 people attended the event.

At the "ATF Leaders' Dialogue" held the day before the event, Seo Jangho, CEO of Content Wavve, and Choi Juhui, CEO of Tving, participated as speakers and presented on the strategy for expanding the connected value chain being pursued by CJ ENM and Tving.

This content was produced with the assistance of AI translation services.