[Today's New Arrivals] CJ OnStyle Launches Exclusive Takashi Murakami Footwear
First Launch of "Ohana Hatake" in Korea Last April
First Secured Second Batch... Celebrity MC Relay Live Broadcast Planned
"Strengthening Global IP Portfolio"
On December 8, CJ OnStyle announced that it will exclusively launch the footwear brand "Ohana Hatake" by global contemporary artist Takashi Murakami in Korea.
Takashi Murakami is a world-renowned artist who has collaborated with various brands across fashion, music, and art. He has built a strong fandom, particularly among Millennials & Gen Z. His footwear brand "Ohana Hatake" has gained popularity for its designs inspired by his signature "Smiling Flower" motif and its comfortable fit.
In April, CJ OnStyle introduced "Ohana Hatake" to the Korean market for the first time through its largest annual shopping festival, "Come On Style." The initial stock sold out quickly, and the mobile live broadcast recorded 400,000 page views, ranking first in monthly live viewership in the fashion category.
Riding this wave of enthusiasm, CJ OnStyle has secured the second batch of "Ohana Hatake" for the first time. Moving forward, the company will host a relay live broadcast featuring celebrity MCs such as broadcaster Kim Hoyoung, actress Ki Eunse, and broadcaster Lee Nayeon.
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A CJ OnStyle representative stated, "As customer preferences become more segmented, the value of influential IP-based products is growing even further. CJ OnStyle is rapidly expanding its IP commerce across sports, K-content, and global character collaborations. In this context, the collaboration with Takashi Murakami marks an important milestone in strengthening our global IP portfolio."
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