"Samyang1963" Surpasses 7 Million Units Sold Within One Month of Launch

Total Online Content Views Near 80 Million

Samyang Foods announced on December 8 that its newly launched product, "Samyang1963," surpassed a cumulative sales volume of 7 million units within just one month of its release. This figure exceeds 80% of the average monthly sales of the original Samyang Ramen this year. Considering that "Samyang1963" is a premium ramen priced about 1.5 times higher than the original Samyang Ramen, this is an exceptional sales performance.

"Samyang1963" modernizes the traditional "beef tallow" frying method, which was central to the original Samyang Ramen's production. It uses a golden blend oil-a mixture of animal-based beef tallow and plant-based palm oil in an optimal ratio-to fry the noodles. This process enhances the savory and umami flavors of the noodles. Additionally, the use of liquid soup base and post-added powder flakes further brings out the richness of the ingredients. The broth, made with beef bone stock, amplifies the depth of flavor from the tallow in the noodles, while radish, green onion, and Cheongyang chili peppers provide a clean aftertaste and a spicy kick.

Samyang1963 product image. Samyang Foods

Consumer interest and response to "Samyang1963" can be seen in various indicators. The combined total views of Samyang Foods’ official online content for "Samyang1963" and user-generated content by creators who experienced the product have reached nearly 80 million. Content created by these creators accounts for about 70% of all "Samyang1963" content, demonstrating the steady viral spread of the product.

Offline consumer enthusiasm for "Samyang1963" was also evident through pop-up stores. The "Samyang1963 Pop-up Store," operated by Samyang Foods in the Seongsu-dong area of Seoul from November 28 to December 4, saw its Naver advance reservations fill up in just five minutes, and total visitors over the seven days exceeded 10,000. Queues formed before opening each day, with an average of about 1,500 on-site waiting registrations daily. Most same-day reservations were fully booked before the evening hours.

Distribution channels such as large supermarkets have also given positive feedback. According to industry sources, "Samyang1963" quickly climbed to the top ranks in the soup ramen category at some major supermarkets immediately after its launch on November 3, showing a steep sales increase. Demand has rapidly expanded since its release, further raising its market presence.

A Samyang Foods representative stated, "Having confirmed the product quality and consumer preference for beef tallow ramen, we will continue to introduce various online and offline marketing content at diverse customer touchpoints next year to further expand the market share of 'Samyang1963.'"

This content was produced with the assistance of AI translation services.