[Today's New Release] "Dokkaebi Home Bar Snacks" ... "Jinro × No Brand Collaboration"

Available Both Online and Offline
at No Brand Stores Nationwide, Emart Locations, and SSG.com

HiteJinro announced on December 8 that its flagship soju brand, Jinro, will launch five types of bar-style side dishes in collaboration with Emart No Brand under the name "Dokkaebi Home Bar Snacks."

HiteJinro and No Brand have planned "Dokkaebi Home Bar Snacks" for the year-end season, focusing on affordable side dishes for home drinking and home parties. HiteJinro enhanced the appeal of the collaborative products by incorporating Jinro's frog mascot into the packaging, creating a cute design to boost consumer desire.

The collaborative products include five varieties: Spicy Squid Snack, Grilled Boneless Spicy Chicken Feet, Glass Noodle Fish Cake Soup, Spicy Bar Udon, and Onion Potato Pancake Mix. Prices range from 1,000 to 4,000 won. The Jinro × No Brand side dishes will be available at over 250 No Brand specialty stores nationwide, and will also be available for purchase at Emart and SSG starting December 11.

A representative from HiteJinro stated, "To provide a fun drinking experience for consumers enjoying home drinking and home parties during the year-end and New Year season, we have collaborated with No Brand to introduce cost-effective products," adding, "As Korea's leading soju brand, Jinro will continue to focus on engaging with consumers through distinctive marketing."

This content was produced with the assistance of AI translation services.