Jiwon Kyu, CEO of PTKOREA, Receives Minister of Culture, Sports and Tourism Commendation as Distinguished Advertiser at Advertising Conference
Jiwon Kyu, CEO of PTKOREA, received the Minister of Culture, Sports and Tourism Commendation at the "2025 Advertising Conference Government Awards Ceremony for Distinguished Advertisers" held at The Plaza Hotel in Jung-gu, Seoul on December 2.
CEO Jiwon Kyu was recognized for his contributions to realizing the social value of the advertising industry, such as strengthening the employment base for seniors and youth by introducing artificial intelligence (AI) solutions.
His "Senior Z Project" also drew attention. This project was launched to explore the role of the advertising industry in an aging society.
He selected 11 senior interns with an average age of 64 and assigned them to actual advertising work, thereby demonstrating that senior talent is fully capable in practical settings. The structure, where senior interns and Millennials & Gen Z professionals collaborate as a team, was also regarded as an innovative approach in the industry.
In addition, he led innovation in the practical application of AI technology by producing two short films using generative AI, which went on to win awards at international film festivals.
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CEO Jiwon Kyu stated, "Going forward, I will continue to reflect on the direction the advertising industry should take amid changing environments and develop practical solutions."
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