"From Premium Champagne to PB Products" Seven Eleven Launches Year-End Liquor Special Sale

11 Types of Premium Champagne Including Piper-Heidsieck, Plus Whisky on Sale

On December 3, convenience store chain Seven Eleven announced that it will hold a "Premium Liquor Special Sale" for the year-end Christmas season.

A model is promoting a special liquor sale event for the year-end Christmas season. Provided by Seven Eleven.

For this special sale, Seven Eleven has prepared a wide range of liquor products across various categories, from premium champagne and whisky to private label (PB) wines from Seven Eleven’s global network. The event is characterized by enhanced real price benefits, taking into account diverse consumer needs for year-end home parties, solo drinking, and gifts for family and acquaintances.

Seven Eleven will exclusively offer 11 types of premium champagne. The lineup includes the world’s first release of "Piper-Heidsieck Rare Queen Edition," the renowned "Perrier-Jouet Belle Epoque 15," and top-tier selections such as "Henri Giraud Fut de Chene MV 20" and "Henri Giraud Pinot Noir."

Additionally, the store will exclusively launch products such as "Piper-Heidsieck Vintage 18," "Perrier-Jouet Blanc de Blancs," "Perrier-Jouet Grand Brut," the Signiel Welcome Champagne "Pommery Black," "Devaux Millesime 14," "Devaux Cuvee D," and "Andre Clouet Silver Brut," expanding the range for consumers from premium to mid-range options.

The whisky category has also been strengthened. The world’s first "Glenmorangie The Original 12 Years 350ml" will be exclusively released in a half-bottle format, offering a premium whisky option that can be enjoyed more casually. Its compact size makes it convenient for family gatherings, parties with friends, or solo drinking, and it can be enjoyed neat, on the rocks, or as a highball.

The 11 types of champagne and whisky will be sold at varying discounts depending on the day of the week when paid with Naver Pay (Money), Toss Pay, Samsung Card, or Lotte Card throughout December. A 20% discount will be applied from Monday to Wednesday, and a 25% discount from Thursday to Sunday.

For the first time in Korea, two types of the global PB wine "Yosemite Road," jointly developed by Seven Eleven in the United States and Japan, have been introduced. Since its launch in 2009, it has maintained steady sales and has been recognized for its popularity, ranking among the top 10 wine brands in Japan. The lineup, consisting of "Yosemite Road Cabernet Sauvignon" and "Yosemite Road Chardonnay," is ideal as an everyday wine that can be enjoyed without burden.

Furthermore, Seven Eleven has expanded its wine selection by exclusively launching "Minibook" from the "Textbook" winery. "Minibook Cabernet Sauvignon" and "Textbook Napa Cabernet," which are popular for their trendy sensibility and approachable taste, come in a special package featuring Major League Baseball player Lee Jung-hoo. A 20% discount is available on-site when paying with Naver Pay (Money), Toss Pay, Samsung Card, or Lotte Card. With reasonable prices and pleasant fruity aromas, these wines are perfect for home parties and as gifts.

Song Seungbae, MD of the Beverage and Liquor Team at Seven Eleven, stated, "This year-end, we are seeing increased customer demand to enjoy a variety of liquors at reasonable prices, so we have prepared a special year-end sale that maximizes consumer benefits." He added, "We will continue to expand customer choices with a broad lineup, ranging from premium champagne and value-oriented PB wines to exclusive new products."

This content was produced with the assistance of AI translation services.